UTM Builder
Build campaign URLs with UTM parameters. Presets for common sources, consistent formatting, QR code included.
Presets
Campaign URL
What each parameter answers
| Parameter | Answers | Example |
|---|---|---|
| utm_source | Where the traffic comes from | twitter, newsletter |
| utm_medium | What kind of channel it is | social, email, cpc |
| utm_campaign | Which campaign or push | launch-week, black-friday |
| utm_term | Which paid keyword (ads) | pdf-tools |
| utm_content | Which variant or placement | day3, footer-link |
Frequently asked questions
What are UTM parameters and which ones do I actually need?
UTM parameters are tags added to a URL so analytics tools can attribute the visit. Three cover most needs: utm_source (where the click came from, like twitter), utm_medium (the channel type, like social or email), and utm_campaign (the push, like launch-week). Term and content are optional refinements.
Why does the builder lowercase everything by default?
Analytics tools treat values as case-sensitive, so Twitter, twitter, and TWITTER show up as three separate sources and quietly split your reports. Enforcing lowercase and dashes at link-creation time is the easiest fix. You can turn either rule off if your team uses a different convention.
Do UTM links hurt SEO or get saved anywhere?
UTM parameters do not hurt rankings - search engines consolidate tagged URLs through canonical tags, and campaign links usually live in posts and emails rather than crawlable pages. The links you build here are saved only in your own browser's local storage, never on a server.